Tuesday, May 4, 2010

India Meets West Wedding Invitations

I'm really excited to share this brand new set with you all. This was an Indian meets Western wedding invitation suite we created for a lovely couple getting married in New York City. When the couple came to us, they brought lots of inspiration and magazine tearsheets with them to express their vision and tastes. Something we quickly picked up on was the fact that that they really did not want their invitations to fall into the typical aesthetic look of most Indian wedding invitations. They wanted it to be contemporary, fresh and reflective of their stylish taste.

The inspiration they brought to us showed that they really had very sophisticated sensibilities when it came to design and details. They loved typography, color and the idea of weaving in small exciting details into the invitation set. We started out by creating their invitation moodboard (which is essentially a moodboard like any other except we’re capturing the vibe and feel of the invitations specifically). We focused on color, details and beautiful typography.

The next step was determining the construction and specifics we were going to select and move forward with. They really loved the idea of a handmade fabric folder with details such as ribbon card holders and different colors for the outer shell and inner lining. We also focused on the idea of using color gradations of green to blue to differentiate all the different insert cards that were going to go into the pocket.

After tons of revisions and refining here is the final product. You’ll see that we used a different typography style on each and every insert card to differentiate them. We also used gradients and small icons such as Henna for the Mehndi Card and Ganesh for the Grashanti Card to further give each event a personality of it’s own.

Each folder was individually handmade and assembled. All envelopes were printed letterpress as well as the insert cards that were printed on luxurious cotton paper. The outer belly band was silkscreen printed white on a translucent vellum.

Detail of the Ganesh icon on the Grashanti Card

Stacked together, the border lines on both sides of the cards form a beautiful gradient. The two ribbons accentuate that vertical line that is created on the borders.

The whole family of event cards (minus the wedding reception card)

As you can see the, result is nothing short of spectacular! We just love the final effect of this suite and how it brings a contemporary edge to a traditional Indian invite.


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