Friday, May 21, 2010

National Stationery Show 2010

We're back from an amazing week at the National Stationery Show! It was actually our very first time exhibiting at the show (though we had visited it last year) and we launched our wedding retail collection, which generated overwhelming response!

The process started on friday and saturday, where Steve and I put up the booth ourselves (with the help of the wonderful Javits staff, Manny Stone and Freeman). We kept it relatively simple, budget-friendly and DIY by ordering our own frames and assembling and mounting them ourselves on the Manny Stone foam core walls. Huge payoff. Not only was the booth unique and modern, it completely embodied our aesthetic and branding. And it was within budget. The rest was all decorating it and getting custom ordered furniture in place.

The show itself was so much fun and we had a great time not only meeting retailers, but also connecting and expanding our network of fellow stationers and letterpress studio owners. It's a wonderful community and it was great to finally meet a lot of the people whose work we've admired over the years.

Here are some photos of the booth and of us

We used Stark Louis and Victoria ghost chairs to disappear, suggesting more space than was actually present in the booth

We utilized the brown walls to our advantage by making gold frames and our invitations pop off a dark background.

A custom laser cut piece we showcased

Our new 'Traviata' Collection

Steve and I proudly manning our booth on day 1

We loved the idea of stacking frames within frames to create something visually unexpected and unique

The console table was actually from our apartment! After much lugging around, bubble packing and zipcarring across the city.

And here I am fixing our lovely binders..

I have to stress what an amazing experience it was (and certainly very eye opening). I have tons of ideas and inspiration for things to come in the future thanks to this year's NSS!

There are a couple of blogs that came by and are doing an amazing job at covering the show. To see more pictures of other booths and companies featured in the show, check them out:

Oh So Beautiful Paper
Elizabeth Anne Designs: The Blog


  1. Your booth designer did a fantastic job - who did it?