Wednesday, June 29, 2011

Amsale Bridesmaid Trunk Show

Having just attended the delightful cocktail event (and housewarming party) hosted by our friends at The Wedding Library, I was thrilled to hear the news that they will be hosting another lovely affair very shortly: a Bridesmaid trunk show by none other than talented designer, Amsale. Needless to say, I’m a huge fan of Amsale and their gorgeous (and flawless) bridal collection.

Here are the details for this event. It is by appointment only so make sure to mark your calendar and make your appointments asap!



Amsale Bridesmaid Trunk Show (July 5-17)
-By Appointment Only-
(212) 327-0100
ido@theweddinglibrary.com
14 East 60th Street, Suite 606
New York, NY 10022 

Tuesday, June 28, 2011

Behind The Scenes : Jodi & Asa

Today, I'm thrilled to share the Jodi and Asa invitation process because it gives me a chance to shed some light onto our unique method of designing custom wedding invitations. For those who are not familiar with the type of work we do, we design wedding invitations from scratch for our clients, weaving elements from their personalities, personal style, venue, wedding decor, etc... to create something one of a kind for them to be proud to send to their guests and to cherish as a keepsake.

Jodi and Asa celebrated their wedding at the beautiful historic Hempstead House in August of 2010. The couple planned their theme and decor around the authentic look and feel of the manor, which also happens to be located in the same area in which F. Scott Fitzgerald's classic novel 'The Great Gatsby' takes place. Since both the bride and groom were professionals in the publishing industry, we decided to take this inspiration to the next level by creating their wedding invitations and stationery using elements and details from the venue and novel. We researched inspiration from storybooks, vintage book covers, 1920s architecture and illustration as well as inspiration from the castle which had this amazing architecture (complete with gargoyles and all!). The following designs are the original concept ideas we presented to them.
I love the gorgeous bookbinding designs of designer Coralie Bickford-Smith and her designs definitely inspired our book jacket designs. We used the chandeliers to create a glamorous 1920s feel. The arch on the first page echoes the arches in the Gothic architecture of the castle.
These covers are all about the front gates of the castle. We thought it would be great to play up the book idea by telling a story and having the book follow the narrative of the guest's wedding experience. The guests leaving New York City on the first page, arriving at the castle and so on...

We loved the antique pinks and plum colors of this design as well as the boldly off-centered type. The skyline of Manhattan also lends a level of drama and romance to our storytelling!

Here we took inspiration from the Gothic gargoyles on the facades and ironwork of the venue architecture to create a bold book cover. The interior page is softer, following in the footsteps of their wedding decor, in a lush, overgrown, "enchanted garden" feel.
The cover of this design was completely inspired by a vintage edition of Jules Verne's "Around the world in 80 days". The interior page showcases an illustration of a couple in a convertible looking back at the skyline of New York.

 absolutely love the fine art of paper marbling and find it quite rare to find stationery that uses these beautiful, rich and colorful papers anymore. The marbled papers are also frequently used in the inner pages of antique books.
The magnificent archways and Gothic windows sparked the idea of creating this more graphic, more decorative concept. We also looked to vintage hardcover books from the 1900s through 1920s to find rich sources of inspiration.

Following the design rounds we pulled some of the details we liked most from several of the sets. The gargoyles for example were a favorite! And working together, we narrowed down our options, only picking the best of the best from what we had to offer.



For the reception stationery, we created one of a kind signage for events such as the outdoor croquet games the guests were going to be participating in. We also custom designed twenty three individually different table cards each designed to reflect the characters, themes and locations highlighted in 'The Great Gatsby'


The result in an invitation and stationery suite that speaks volumes about Jodi and Asa and their unique style and wedding.

Want to see more custom wedding invitations?
Check out our portfolio!

Monday, June 20, 2011

We're Back!

It’s been literally forever since our last blog post and what a busy past few months it’s been!! We’ve been bustling away at many exciting new things that I’m thrilled to share with all of you! One of the biggest updates is the relaunch of our website and look on Monday, a project that had been in the works for nearly a year. I’ve been literally on the edge of my seat for the past few months and couldn’t wait to finally unveil it! Along with the new website also came new photography and reshooting all of our invitations in the beauty shot style that you now see on our site. Very exciting indeed!

We also, along with many of our friends and colleagues, attended the luxury wedding event, Engage for the very first time in San Diego. Oh and what an experience it was! As a first time attendee, I was completely blown away by the production of the event as well as all of the stellar speakers we had the pleasure of watching. Funny enough, it also happened to be our anniversary weekend so what better way to celebrate than to surround ourselves with all things wedding! Here are some images of Engage and some outtakes of Steve and I at Engage.




Welcome to Engage!11
Welcome Party!
The very lovely Sylvia Weinstock during her sugar flower demonstration
The Engage Gala!


Steve with Michelle Wagner, Lindsay Landman and Amanda Allen


Steve & I


Last but not least, we’ve added a new feature on our website that we plan on rolling out on our blog as well: Moodboards and behind the scenes featured for many of our custom invitation projects. We're very frequently asked how we come up with ideas and how we work with clients to create their dream weddings so we figured this would be a great way to share some of these experiences with you!


So look out for many more exciting things to come! And if you haven't already, head over to our redesigned and revamped website!


All photos courtesy of Mel Barlow & Co